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    <loc>https://www.encoredigitalmedia.net/blog</loc>
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    <lastmod>2025-07-25</lastmod>
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    <loc>https://www.encoredigitalmedia.net/blog/iab-gold-standard-25</loc>
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    <lastmod>2025-06-12</lastmod>
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      <image:title>Blog - Encore champions IAB Gold Standard 2025: Raising the bar for digital advertising - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/83d60492-d05b-468d-9a9a-249f9dd58262/img-team-abi.png</image:loc>
      <image:title>Blog - Encore champions IAB Gold Standard 2025: Raising the bar for digital advertising - “Achieving Gold Standard recertification isn’t a box‑tick; it’s a promise we’re making to clients and to the wider ecosystem that responsible media can deliver stronger results for everyone.”</image:title>
      <image:caption>Abigale Borsberry Head of Programmatic Media Operations</image:caption>
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    <loc>https://www.encoredigitalmedia.net/blog/tranformationandfirstpartyana</loc>
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    <lastmod>2024-10-17</lastmod>
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      <image:title>Blog - Embracing Transformation and First-Party Data Strategies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/45ac2405-1d2d-4423-9bd1-ec56d15e5673/img-encore-adams.jpg</image:loc>
      <image:title>Blog - Embracing Transformation and First-Party Data Strategies</image:title>
      <image:caption>Despite the complexities of B2B marketing, the ultimate goal is the same: reaching and engaging people. The strategies might differ, but thoughtful, targeted communication is key. - Adam Fisher (Head of US Commercial Sales)</image:caption>
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  <url>
    <loc>https://www.encoredigitalmedia.net/blog/a-cookie-free-journey-part-1</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-11</lastmod>
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      <image:title>Blog - A cookie-free journey: The time has come - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/79ebd523-2f8d-41ae-963d-d755409c1338/Blog+Meme.png</image:loc>
      <image:title>Blog - A cookie-free journey: The time has come - Make it stand out</image:title>
      <image:caption>Credit: imgflip</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/f2d4632e-59f6-486f-b0f0-ae29a5320ec2/img-team-alexlakin%28400%29.jpg</image:loc>
      <image:title>Blog - A cookie-free journey: The time has come</image:title>
      <image:caption>2024 is going to be an ever changing and fast paced year as we hail in the biggest changes to ever happen in Digital Advertising. Or will we.... (just Kidding). New solutions will come to market and old ones may disappear. This blog series will be a nice companion to guide you through this journey into the unknown. - Alex Lakin (Biddable Director)</image:caption>
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  <url>
    <loc>https://www.encoredigitalmedia.net/blog/measuring-media-carbon-emissions</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1701962390298-3M23PARKZJMYV3DYQ1JQ/ENCM010-002+Digital+Sustainability+Blog+-+website+banner+1200x628+-+pixel.jpg</image:loc>
      <image:title>Blog - What gets measured gets managed: Measuring digital ad emissions - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/18e5f74d-305d-4a8e-915f-bb0d20c6a1af/img-team-abib.jpeg</image:loc>
      <image:title>Blog - What gets measured gets managed: Measuring digital ad emissions</image:title>
      <image:caption>“We know our activity has an impact, and we know we have a responsibility to address it. Carbon measurement enables us to see where, and how much, carbon is generated at each point in the supply chain which will help inform your reduction optimisations, but it’s no easy task.” Abigale Borsberry - Head of Programmatic Media Operations</image:caption>
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  <url>
    <loc>https://www.encoredigitalmedia.net/blog/the-carbon-impact-of-digital-advertising</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1701278339867-P1CBOFY0R1YD1HDTOH26/ENCM010-002+Digital+Sustainability+Blog+-+website+banner+1200x628.jpg</image:loc>
      <image:title>Blog - Metrics that Matter: The carbon impact of digital advertising. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.encoredigitalmedia.net/blog/q4-the-final-stretch-b2b-trends-to-boost-year-end-success</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-29</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/5cba5cb0-53fc-4dcc-b388-cbe385063a59/ENCM010-002+Q4+Trends+blog-website+banner+1200x628.jpg</image:loc>
      <image:title>Blog - Q4, the final stretch: B2B trends to boost year-end success - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/4f8b913c-bd7f-4030-b09d-7998bef6249c/2022-2023+Web+Traffic+data.jpg</image:loc>
      <image:title>Blog - Q4, the final stretch: B2B trends to boost year-end success - Make it stand out</image:title>
      <image:caption>Source: Similar Web 2022 US data</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/ccc8e298-91ac-4a1d-8f45-2c3478f46d35/Visit+Duration.jpg</image:loc>
      <image:title>Blog - Q4, the final stretch: B2B trends to boost year-end success - Make it stand out</image:title>
      <image:caption>Source: Similar Web 2022 US data</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/384e94cc-1b4a-4dc7-bdef-a5f44947ad65/Chart_ENCM010-008-03.jpg</image:loc>
      <image:title>Blog - Q4, the final stretch: B2B trends to boost year-end success - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.encoredigitalmedia.net/blog/attentionmetrics</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/8a8129fc-8fc6-4e9b-9985-7361e91db3ba/ENCM010-002+Social-eye+-website+banner+1200x628+v4.jpg</image:loc>
      <image:title>Blog - To view or not to view – that is the question… - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1689857821087-O8554OAFJZMGN4UWHFFT/icon-encore-account-based-marketing-altSMALL.png</image:loc>
      <image:title>Blog - To view or not to view – that is the question… - Make it stand out</image:title>
      <image:caption>Ensure focused messaging</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/4ff899cf-dd58-4258-b72a-54660183df95/icon-encore-inread-alt.jpg</image:loc>
      <image:title>Blog - To view or not to view – that is the question… - Make it stand out</image:title>
      <image:caption>Make the brand instantly visible and prominent across all frames of the ad</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/fcfc4608-5b85-4a86-b6d5-af5c11a6332e/Encore-additional-icons-RGB_icon-encore-delivery.png</image:loc>
      <image:title>Blog - To view or not to view – that is the question… - Make it stand out</image:title>
      <image:caption>Deliver new information about the product of brand</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1ac756db-1273-4052-9847-dbd2ddeab211/icon-encore-contextual-targeting-alt.png</image:loc>
      <image:title>Blog - To view or not to view – that is the question… - Make it stand out</image:title>
      <image:caption>Make sure ads are highly relevant – targeting is key</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/3ef08c55-30b8-42b4-bd25-4694680ea913/Encore-additional-icons-RGB_icon-encore-awareness.png</image:loc>
      <image:title>Blog - To view or not to view – that is the question… - Make it stand out</image:title>
      <image:caption>Highly likeable ads are more likely to drive awareness</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/33547298-56d2-4187-b3bd-88e5001e94f5/Encore-additional-icons-RGB_icon-encore-tick.png</image:loc>
      <image:title>Blog - To view or not to view – that is the question… - Make it stand out</image:title>
      <image:caption>Quality matters</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/4f675848-2ea8-4be7-90a2-28dccd6ce252/icon-encore-geo-location-targeting-alt.png</image:loc>
      <image:title>Blog - To view or not to view – that is the question… - Make it stand out</image:title>
      <image:caption>Think about location</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/9aa7b352-e768-49f9-aca8-0c6f9a809261/Encore-additional-icons-RGB_icon-encore-clutter.png</image:loc>
      <image:title>Blog - To view or not to view – that is the question… - Make it stand out</image:title>
      <image:caption>Clean up clutter</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/90d9b854-5190-4eca-9f50-54181c707d22/icon-encore-digital-ooh-alt.png</image:loc>
      <image:title>Blog - To view or not to view – that is the question… - Make it stand out</image:title>
      <image:caption>Tap into smart targeting</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/b1b216b8-5a72-45ca-a28c-15f61764dce1/Encore-additional-icons-RGB_icon-encore-fit-for-purpose.png</image:loc>
      <image:title>Blog - To view or not to view – that is the question… - Make it stand out</image:title>
      <image:caption>Be creatively fit for purpose</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/5dca2fd4-b48f-4dde-89b6-b2e881859e0f/Attention+Blog+Graph.jpg</image:loc>
      <image:title>Blog - To view or not to view – that is the question… - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.encoredigitalmedia.net/blog/embracing-change-in-the-ad-tech-universe</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/0fec8098-c4d9-4af6-9b73-e9e0c6ec9c0f/ENCM010-002+Ad+tech+evolution-website+banner+1200x628.jpg</image:loc>
      <image:title>Blog - Embracing change in the ad tech universe - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/f2d4632e-59f6-486f-b0f0-ae29a5320ec2/img-team-alexlakin%28400%29.jpg</image:loc>
      <image:title>Blog - Embracing change in the ad tech universe</image:title>
      <image:caption>We must grasp the notion that the campaigns we run have a carbon output at every link in the supply chain. Alex Laking - Bdd</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.encoredigitalmedia.net/blog/the-cookie-is-almost-dead-long-live-the-what-exactly</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/8a344cd7-592b-4c9d-9083-a7343fbb8dc3/ENCM010-002+Cookies-website+banner+1200x628.jpg</image:loc>
      <image:title>Blog - The cookie is (almost) dead. Long live the…what exactly? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.encoredigitalmedia.net/blog/iab-uk-21-gold-certification</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-05-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/c457c8f7-281f-4154-b363-2416396346eb/Gold2.1+Blog+Banner</image:loc>
      <image:title>Blog - Why the new IAB UK 2.1 Gold Certification is so important - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/f2d4632e-59f6-486f-b0f0-ae29a5320ec2/img-team-alexlakin%28400%29.jpg</image:loc>
      <image:title>Blog - Why the new IAB UK 2.1 Gold Certification is so important - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.encoredigitalmedia.net/blog/rethinking-the-b2b-buyer-journey</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-04-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/4ac3bd2f-9d8b-471f-99d0-02485c7e23bd/Banner+-+1200x627.jpg</image:loc>
      <image:title>Blog - Rethinking the B2B buyer journey - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/9f52b101-35b3-4086-8bd1-47bfb0e5a0b3/Typical+B2B+sales+cycle+length.jpg</image:loc>
      <image:title>Blog - Rethinking the B2B buyer journey</image:title>
      <image:caption>Source: LinkedIn</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/16424ea6-cfa3-4b17-a910-39e938d51292/5+Principles+of+Growth.jpg</image:loc>
      <image:title>Blog - Rethinking the B2B buyer journey - Source: 5 Principles of Growth - B2B Institute</image:title>
      <image:caption>Source: 5 Principles of Growth, The B2B Institute</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.encoredigitalmedia.net/blog/q6y3oo3w7k54jiic4vto9nvymcbmrh</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-04-05</lastmod>
    <image:image>
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      <image:title>Blog - Mental Health Awareness Week: Loneliness - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.encoredigitalmedia.net/blog/4-risks-of-working-with-unaccredited-media-partners</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-05-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/d8439939-c5ba-4e06-a9ee-2f2ef130d9e6/Encore_risks_of_working_with_unaccredited_media_partners+1200+x+627.jpg</image:loc>
      <image:title>Blog - 4 risks of working with unaccredited media partners - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.encoredigitalmedia.net/blog/programmatic-an-opportunity-not-to-be-missed-for-savvy-marketers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-07-05</lastmod>
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      <image:title>Blog - Programmatic: An opportunity not to be missed - Sarah</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.encoredigitalmedia.net/blog/not-all-contextual-strategies-are-equal</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-06-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1623759419786-YNA3YIYH29NDTSWA3AZG/blog-img-not-all-contextual.jpg</image:loc>
      <image:title>Blog - Not all contextual strategies are equal - Sarah</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.encoredigitalmedia.net/blog/financial-institutions-your-audience-needs-you-now-more-than-ever</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-04-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1619009293647-NP08I869Y8XEZ05XWCQT/ENCM004-005+Blog-1200x627-shutterstock_1407853706-purple.png</image:loc>
      <image:title>Blog - Financial Institutions: Your audience needs you now. - Sarah</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.encoredigitalmedia.net/blog/an-introduction-to-contextual-targeting</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-04-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1619008257182-7TQE9H1FP66IUXDRUPYF/ENCM004-005+Blog-1200x627-shutterstock_1506033188-pink.png</image:loc>
      <image:title>Blog - An introduction to Contextual targeting. - Sarah</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.encoredigitalmedia.net/blog/how-2020-changed-the-uk-media-landscape-a-focus-on-smes</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-04-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1619007713851-0Y3KJ9C9SGW6T569NAJG/ENCM004-005+Blog-1200x627-shutterstock_1875871333-blue.png</image:loc>
      <image:title>Blog - How 2020 changed the UK media landscape: A focus on SMEs. - Sarah</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.encoredigitalmedia.net/blog/tag/viewability</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.encoredigitalmedia.net/blog/tag/attention+metrics</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.encoredigitalmedia.net/blog/tag/blog</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.encoredigitalmedia.net/blog/tag/research</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.encoredigitalmedia.net/sectors</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-07-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1600350359698-RSF03J4BXPTZ2FLTI4UP/arrow-scroll-down.gif</image:loc>
      <image:title>Sectors</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1596634252819-19DQJIPL5CIP7JID79DL/img-banner-automotive.jpg</image:loc>
      <image:title>Sectors - Pip competitors to the post.</image:title>
      <image:caption>Automotive Whether it’s a whole fleet or a consumer purchase, your customers aren’t in market often. We have exclusive access to data from your competitors’ sites, with the widest sample size in the industry. Along with the research we collect for each individual brief, it means we can find and intercept in-market prospects in digital spaces we know they’re using. All while giving you insights into exactly what to say when.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1594809959503-AQXD0HLSOSJDGXXSBGS0/img-banner-b2b.jpg</image:loc>
      <image:title>Sectors - Dig deeper than ‘decision-maker’.</image:title>
      <image:caption>B2B You deal with complex buyer journeys, highly nuanced offerings and constantly shifting market forces. We have years of experience executing B2B campaigns, and exclusive advertising rights to data from tens of millions of real decision-makers. We commission research for every brief, giving us a unique and real-time understanding of own brand affinity, competitor affinity, buying journey and media habits.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1594738908019-RF9ULATHNEVLV6KQUOCD/img-banner-finpro.jpg</image:loc>
      <image:title>Sectors - Combine complex campaigns.</image:title>
      <image:caption>FinPro Your services are full of subtle distinctions, and you have to bring together a complex mix of moving parts to reach your audience. Our dedicated FinPro services team combines specially commissioned research with exclusive consented data and tailored targeting techniques. It means we can zone-in on even the most elusive groups, deliver in the right channels at the right time, and keep optimising your campaign with real-time insights.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.encoredigitalmedia.net/sectors/automotive</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-07-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1595442811165-GG26N6SUJB6UGEVOA8CU/A1-icon-encore-no-assumptions.gif</image:loc>
      <image:title>Automotive - Make no assumptions.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1595442844373-QEXN9XUIQ0GJZH234PDZ/A2-icon-encore-consider-all-options.gif</image:loc>
      <image:title>Automotive - Consider all options.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1595442866441-XR240OY324DJUE4MVK9A/A3-icon-encore-follow-every-move.gif</image:loc>
      <image:title>Automotive - Follow every move.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1604500964552-KCB4G5I1G45EJXT9BNYN/img-banner-casestudy-fiat-wlogo.jpg</image:loc>
      <image:title>Automotive - Fiat Professional: Driving consideration and sales.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1604500991736-K1Y41SY01CU3CRGHVGKG/img-banner-casestudy-nissan-wlogo.jpg</image:loc>
      <image:title>Automotive - Nissan Leaf: Promoting the Nissan Leaf.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1604501006951-QC87DX6ESLCC1KO5IBYZ/img-banner-casestudy-vauxhall-wlogo.jpg</image:loc>
      <image:title>Automotive - Vauxhall: Drive awareness around the new Corsa to Inmarket buyers.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.encoredigitalmedia.net/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-07-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1600355165237-XYJO4XA47WT9FVZNR8C4/img-banner-partnerships.jpg</image:loc>
      <image:title>Contact Us - Partnerships: Let’s join forces.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/7af502d9-d213-48bb-9a80-d97fd3866041/img-about-team-NEW.jpg</image:loc>
      <image:title>Contact Us</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.encoredigitalmedia.net/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-04-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1600354110646-M14RRKH3EO1UHOWR8KYF/arrow-scroll-down-black.gif</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/269d2d6f-f3dc-4bab-a422-329827a09091/img-team-russell-kearney.jpg</image:loc>
      <image:title>About - Russell Kearney.</image:title>
      <image:caption>Chief Revenue Officer russell@encoredigitalmedia.net</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/3b796e6a-db00-4d5f-b260-3bc891fd818d/img-team-olivia-rainford.jpg</image:loc>
      <image:title>About - Olivia Rainford.</image:title>
      <image:caption>Global Head of Commercial olivia@encoredigitalmedia.net</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/18e5f74d-305d-4a8e-915f-bb0d20c6a1af/img-team-abib.jpeg</image:loc>
      <image:title>About - Abi Borsberry.</image:title>
      <image:caption>Head of Programmatic Media Operations abigaleb@encoredigitalmedia.net</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/45ac2405-1d2d-4423-9bd1-ec56d15e5673/img-encore-adams.jpg</image:loc>
      <image:title>About - Adam Fisher.</image:title>
      <image:caption>Head of US Commercial Sales adam.fisher@encoredigitalmedia.net</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/03772f4c-870c-487d-878e-dbfaff7179fc/img-team-danlewis.jpg</image:loc>
      <image:title>About - Daniel Lewis.</image:title>
      <image:caption>Head of Delivery &amp; Product danl@encoredigitalmedia.net</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1a5d879f-cad3-49ec-a898-337dbdee8d05/img-team-Alberta.jpg</image:loc>
      <image:title>About - Albert Akinremi.</image:title>
      <image:caption>PPC Manager albert.akinremi@encoredigitalmedia.net</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/044858d2-3cc9-4304-93ff-27d1c8567b4a/img-team-Bethany+Howard-Alalade.jpg</image:loc>
      <image:title>About - Bethany Howard-Alalade.</image:title>
      <image:caption>Senior Delivery Executive bethany.howard-alalade@encoredigitalmedia.net</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/f9e4c1c2-8140-4811-b40e-738a2308090d/img-team-catherineallan.jpg</image:loc>
      <image:title>About - Catherine Allen.</image:title>
      <image:caption>Senior Paid Social Manager catherine.allen@encoredigitalmedia.net</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/0109c613-51fe-4981-965f-3d05dd256e05/img-team-ellie.png</image:loc>
      <image:title>About - Ellie Maynard.</image:title>
      <image:caption>Senior Delivery Manager elliem@encoredigitalmedia.net</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/d9a3db2a-f158-4ceb-9000-68d1f8b6d5b6/img-encore-elliotm.jpg</image:loc>
      <image:title>About - Elliot McDonagh.</image:title>
      <image:caption>Junior Paid Social Executive elliot.mcdonagh@encoredigitalmedia.net</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/2e9596e1-45e0-4ef6-87c5-3737dd715589/img-team-emma.png</image:loc>
      <image:title>About - Emma Lamb.</image:title>
      <image:caption>Senior Delivery Manager emma.lamb@encoredigitalmedia.net</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/8efd280e-25a0-4e66-8c42-c1341c504f53/img-team-fabian-Okochav2.jpg</image:loc>
      <image:title>About - Fabian Okocha.</image:title>
      <image:caption>Commercial Manager fabian.okocha@encoredigitalmedia.net</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/70649886-d29a-4c5f-9bff-be5a747f03d1/Template_DUOTONE_Headshots+ENCORE.png</image:loc>
      <image:title>About - Harriet Rhodes.</image:title>
      <image:caption>Junior Delivery Executive harriet.rhodes@encoredigitalmedia.net</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/963a4b83-a672-4f03-a12a-cdfcce86e330/img-encore-ewenk.jpg</image:loc>
      <image:title>About - Keisha Ewen.</image:title>
      <image:caption>Commercial Manager keisha.ewen@encoredigitalmedia.net</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/4b8e571e-abd3-4358-9889-c723acf61bec/img-team-milly-pigram.jpg</image:loc>
      <image:title>About - Milly Pigram.</image:title>
      <image:caption>Junior Delivery Executive milly.pigram@encoredigitalmedia.net</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/5353ba4e-7439-415c-b5b5-8aeb0517a587/img-team-nisha_tailor.jpg</image:loc>
      <image:title>About - Nisha Tailor.</image:title>
      <image:caption>Senior Delivery Executive nisha.tailor@encoredigitalmedia.net</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/47a162fd-24d7-482a-b2ce-8d266fbb1766/img-encore-rubyp.jpg</image:loc>
      <image:title>About - Ruby Prasher.</image:title>
      <image:caption>Nisha Tailor.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/b3af1594-750d-4ae7-8662-46f083558544/img-team-rushil.png</image:loc>
      <image:title>About - Rushil Pithia.</image:title>
      <image:caption>Account Executive rushil.pithia@encoredigitalmedia.net</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/6c5c1686-1237-4c25-a5cc-1a4bc682769b/img-team-tom-oxley.jpg</image:loc>
      <image:title>About - Tom Oxley.</image:title>
      <image:caption>Senior Delivery Manager tomo@encoredigitalmedia.net</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/afb02be6-3a0a-4f77-b259-3330d18d5099/Untitled+design.png</image:loc>
      <image:title>About - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/d9b423ec-f7df-45dc-aaae-511b3b050b16/Untitled+design.png</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1596620494564-UVK45SKAQ7TJNU6V5IDG/img-team-recruitment.jpg</image:loc>
      <image:title>About - Are you looking to join our team?</image:title>
      <image:caption>We are often on the lookout for new talent, If you think you are the right fit, send us your CV to: Russell@encoredigitalmedia.net</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.encoredigitalmedia.net/digital-techniques</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-07-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1600268568505-7LHE3GZR6VFIY2GGEA7X/arrow-scroll-down-black.gif</image:loc>
      <image:title>Our Approach</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1600275722589-9HLW6R3QH9HQV2USUP4G/img-banner-delivery.jpg</image:loc>
      <image:title>Our Approach - Delivery channels.</image:title>
      <image:caption>Your whole campaign comes down to this. See how our delivery team crafts the ideal strategy, sets up the technical side, and fine-tunes performance. Focusing on your KPIs and the targeting techniques which work best for your audience, your dedicated campaign manager will find the best approach to delivery. From pixel creation to quality assurance and optimisation, they’ll help at every stage. Find out which channels we consider for your strategy.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1600274719036-NPJSWSQMX7BKT9CDD82K/img-banner-targeting.jpg</image:loc>
      <image:title>Our Approach - Targeting techniques.</image:title>
      <image:caption>Your brief is unique. See how we turn the audience insights from our tools and research into a one-off targeting strategy, with some of the latest techniques. Everything starts with your audience, and the unique insights we collect about them. Driven by this data, our audience and delivery teams blend together different methods for the best fit, from contextual targeting to geo location. Find out just how they do it below.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1604502871018-9DQ0WTEIYGLO5G9TRA3Y/img-social-share-casestudy-volvo.jpg</image:loc>
      <image:title>Our Approach - Volvo: Redirect traffic to car configuration.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1604502926052-X9VZ31JJNPNCAIL43OQJ/img-social-share-casestudy-samsung.jpg</image:loc>
      <image:title>Our Approach - Samsung: Driving video views and high viewability.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1604502956921-M5EPOLXYVXVL19G8YJ65/img-social-share-casestudy-orbis.jpg</image:loc>
      <image:title>Our Approach - Orbis: Digital brand awareness campaign.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.encoredigitalmedia.net/digital-techniques/targeting</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-11-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1595443246018-UYNXPUIF4QRBEK5EXMG3/B1-icon-encore-third-party-data-targeting.gif</image:loc>
      <image:title>Targeting - Audience data targeting.</image:title>
      <image:caption>Focus on online habits that you know your buyers have. We find the right blend of first, second and third-party data for every brief, from a network of trusted providers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1604315443280-7L4G0L8PD4EH5GQM50WX/icon-encore-bespoke-whitelisting.png</image:loc>
      <image:title>Targeting - Bespoke whitelisting.</image:title>
      <image:caption>Refine your targeting with a bespoke list of brand-suitable sites. We build a selection of media providers from unique insights about your audience.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1604315456043-1XCYEIMJODXVWYEHB260/icon-encore-private-marketplace-deals.png</image:loc>
      <image:title>Targeting - Private marketplace deals.</image:title>
      <image:caption>Stand out among competitors by advertising with the highest calibre of publishers. We help you target through these invite-only marketplaces.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1595443263817-AWS14TSS6G1LJ5HW490Z/B2-icon-encore-contextual-targeting.gif</image:loc>
      <image:title>Targeting - Contextual targeting.</image:title>
      <image:caption>Target your audience in real time, scanning content they’re viewing for keywords which our research proves they’re interested in.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1595443283959-9SAJR6J3H5PINGM9R0O8/B3-icon-encore-account-based-marketing.gif</image:loc>
      <image:title>Targeting - Account-based targeting.</image:title>
      <image:caption>Make things personal by finding stakeholders from a specific business online. Serve display ads to employees thanks to vetted ABM data sources.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1595443306627-3O8FNAKDGKCF3MBFCJGS/B4-icon-encore-search-data.gif</image:loc>
      <image:title>Targeting - Search data targeting.</image:title>
      <image:caption>Find your audience based on what they’re searching for on a vast array of publisher sites. Our insights tell us exactly which targeting segments will isolate your buyers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1595443324631-ECS5TDPNZH4A1J8APF5P/B5-icon-encore-geo-location-targeting.gif</image:loc>
      <image:title>Targeting - Geo location targeting.</image:title>
      <image:caption>Fix on your buyers at events, key industry sites or demos that our research shows they visit. Serve in-app ads when they’re there, or later when they’ve left.</image:caption>
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      <image:caption>Find users who’ve installed the apps your buyers love, whether they’re currently using them or have downloaded them in the past.</image:caption>
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    <loc>https://www.encoredigitalmedia.net/digital-techniques/delivery</loc>
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    <lastmod>2025-04-22</lastmod>
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  <url>
    <loc>https://www.encoredigitalmedia.net/tools-and-compliance</loc>
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    <lastmod>2025-07-25</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1600268742339-5MA5JJT3VKXWYJQAY4VR/arrow-scroll-down.gif</image:loc>
      <image:title>Tools + Compliance</image:title>
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      <image:title>Tools + Compliance - Go where your audience takes you .</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1600353837568-QTY7E7V331V0UETEHBY0/img-banner-racing-start.jpg</image:loc>
      <image:title>Tools + Compliance - Get a racing start on innovation.</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1594910399996-OJX40H63UGGLD2HBAZAD/img-banner-fraud.jpg</image:loc>
      <image:title>Tools + Compliance - Stay ahead of the fraudsters.</image:title>
      <image:caption>Make sure you get what you’re paying for, and keep your brand safe. We fight ad fraud with the highest traffic filtering standards, pre-bid segments, bespoke whitelisting for brand suitability and a robust takedown policy. You need to know you’re safe from click farms, domain spoofing and beyond. So, we’re adopting the ADS.txt initiative and working with verification partners MOAT and DoubleVerify. You’ll always know viewability percentages, brand safety performance, and get reports on any ad fraud occurrences.</image:caption>
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      <image:title>Tools + Compliance - Hit the highest compliance standards.</image:title>
      <image:caption>Maintain exemplary privacy, choice and user experience. We’re Gold 2.1 Standard Certified by the IAB UK. To support the change that drives improvement in the industry and ultimately safeguards your brand, we’re committed to LEAN ad standards and data privacy. We work with independent bodies such TAG and are certified in their Brand Safety Program and have obtained our JICWEBS DTSG brand safety certification for three years in a row. We also actively promote best practice throughout our network of partners.</image:caption>
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    <loc>https://www.encoredigitalmedia.net/sectors/b2b</loc>
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    <lastmod>2025-04-17</lastmod>
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      <image:title>B2B - Make no assumptions.</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1595442978309-AR906Q2B3Y258K5R4T9V/A2-icon-encore-consider-all-options.gif</image:loc>
      <image:title>B2B - Consider all options.</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1595442999487-VQDNO2FYO9SNGUV00XB8/A3-icon-encore-follow-every-move.gif</image:loc>
      <image:title>B2B - Follow every move.</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1604501342946-A7REIITIPFTF5FDO8C2C/img-banner-casestudy-dit-wlogo.jpg</image:loc>
      <image:title>B2B - DIT: Utilising dynamic creative to promote British success and expertise.</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1604501403820-NQUKO40QHYCH77PWHXMV/img-banner-casestudy-dhl-wlogo.jpg</image:loc>
      <image:title>B2B - DHL: Ecommerce campaign.</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1604501449886-XAA6FL7FRKV2A4UDEPXQ/img-banner-casestudy-ifs-wlogo.jpg</image:loc>
      <image:title>B2B - IFS: Using a B2B specialist to yield sales leads.</image:title>
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  <url>
    <loc>https://www.encoredigitalmedia.net/sectors/finpro</loc>
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    <lastmod>2025-07-25</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1595443040288-AF4ADYBOZQZ0CDDONPG3/A1-icon-encore-no-assumptions.gif</image:loc>
      <image:title>FinPro - Make no assumptions.</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1595443068686-7YJTYMLF49R0DXSB5JMG/A2-icon-encore-consider-all-options.gif</image:loc>
      <image:title>FinPro - Consider all options.</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1595443097427-EWTB4LH4STR9N3JVNQ9D/A3-icon-encore-follow-every-move.gif</image:loc>
      <image:title>FinPro - Follow every move.</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1604501547956-5KKZVHI7G50VTJHG5CTK/img-banner-casestudy-blackrock-wlogo.jpg</image:loc>
      <image:title>FinPro - BlackRock: Targeting both self-directed and professional investors.</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1604501576857-RKOS6YMT04DY0ER2W9TX/img-banner-casestudy-KPMG-wlogo.jpg</image:loc>
      <image:title>FinPro - KPMG: Reaching the UK financial community.</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1604501522877-N1CMGYOK7MK3PK2BOML1/img-banner-casestudy-natwest-wlogo.jpg</image:loc>
      <image:title>FinPro - NatWest: Targeting mortgage intermediaries aligning NatWest as the smart lender.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.encoredigitalmedia.net/brand-safety</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-07-25</lastmod>
  </url>
  <url>
    <loc>https://www.encoredigitalmedia.net/partner-with-us</loc>
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    <lastmod>2020-11-10</lastmod>
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      <image:title>Partner with Us</image:title>
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  </url>
  <url>
    <loc>https://www.encoredigitalmedia.net/cookie-policy</loc>
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    <lastmod>2025-04-03</lastmod>
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  <url>
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    <lastmod>2025-04-17</lastmod>
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      <image:title>Home</image:title>
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      <image:title>Home - Automotive</image:title>
      <image:caption>Whether it’s a fleet or a consumer purchase, your most receptive audience isn’t always who you expect.</image:caption>
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      <image:title>Home - FinPro</image:title>
      <image:caption>Your audience is nuanced and hard to find. You have to bring together a complex mix of moving parts to reach them.</image:caption>
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      <image:title>Home - B2B</image:title>
      <image:caption>You deal with complex buyer journeys, highly nuanced offerings and constantly shifting markets. Specifics are everything.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/01b1c997-5323-48a6-ad5b-e644fb8b4df0/img-about-team+%E2%80%93+2025+-+optimised.jpg</image:loc>
      <image:title>Home</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.encoredigitalmedia.net/privacy-policy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-01-30</lastmod>
  </url>
  <url>
    <loc>https://www.encoredigitalmedia.net/case-studies</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-07-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1600269069693-N9KP1J31MTMSCIBPJ8U1/arrow-scroll-down.gif</image:loc>
      <image:title>Case Studies</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.encoredigitalmedia.net/case-studies/orbis-digital-brand-awareness-campaign</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-11-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1604413669068-OR5FOUPGQ25G3IKAH1WC/orbisim_logo-white.png</image:loc>
      <image:title>Case Studies - Orbis: Digital brand awareness campaign.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1600263954573-UGTTXLJBAP4RJMMGA2DI/arrow-scroll-down.gif</image:loc>
      <image:title>Case Studies - Orbis: Digital brand awareness campaign.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1604508269189-0XJ7I7VIB5MCRSVJNGVF/icon-encore-search-data-animated.gif</image:loc>
      <image:title>Case Studies - Orbis: Digital brand awareness campaign.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1604508287976-6XPMK60O8EIESJ27ARRQ/icon-encore-contextual-targeting-animated.gif</image:loc>
      <image:title>Case Studies - Orbis: Digital brand awareness campaign.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1604508308895-91IP8LRD16GZ2E2LXYDL/icon-encore-geo-location-targeting-animated.gif</image:loc>
      <image:title>Case Studies - Orbis: Digital brand awareness campaign.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1604401168836-IKHJHH6B3ZNIC99Y24XD/icon-encore-bespoke-whitelisting.png</image:loc>
      <image:title>Case Studies - Orbis: Digital brand awareness campaign.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1604508337861-OZSOIQS61U38UJA1ICM2/icon-encore-search-data-animated.gif</image:loc>
      <image:title>Case Studies - Orbis: Digital brand awareness campaign.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1600254533481-BAWBKJ58LUIA4ICNQHEP/A1-icon-encore-no-assumptions.gif</image:loc>
      <image:title>Case Studies - Orbis: Digital brand awareness campaign. - CTRs significantly above benchmarks.</image:title>
      <image:caption>This strategy has delivered impressive CTRs that are significantly above our campaign benchmarks.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1600254635777-GTSHUG21YZBJPRTYIEVU/A1-icon-encore-no-assumptions.gif</image:loc>
      <image:title>Case Studies - Orbis: Digital brand awareness campaign. - Premium whitelisting.</image:title>
      <image:caption>We’ve found that both finance and premium news sites perform the best with this audience.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1600254721152-DHU3BW9NX4GNX84IYP02/A1-icon-encore-no-assumptions.gif</image:loc>
      <image:title>Case Studies - Orbis: Digital brand awareness campaign. - CTRs improving monthly.</image:title>
      <image:caption>Throughout this campaign we have run a bespoke contextual strategy which has constantly produced an excellent CTR which has improved on a monthly basis.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1604398267513-ABTEUPRJV75FFWVO77CX/img-about-team.jpg</image:loc>
      <image:title>Case Studies - Orbis: Digital brand awareness campaign.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.encoredigitalmedia.net/case-studies/natwest-aligning-natwest-as-the-smart-lender</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-11-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1604411841257-NOF7FWPY20WV2DVSHXGR/Natwest.png</image:loc>
      <image:title>Case Studies - NatWest: Targeting mortgage intermediaries aligning NatWest as the smart lender.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1600263954573-UGTTXLJBAP4RJMMGA2DI/arrow-scroll-down.gif</image:loc>
      <image:title>Case Studies - NatWest: Targeting mortgage intermediaries aligning NatWest as the smart lender.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1604508172404-P40BFA1S6I57OU8LG6SE/icon-encore-search-data-animated.gif</image:loc>
      <image:title>Case Studies - NatWest: Targeting mortgage intermediaries aligning NatWest as the smart lender.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1604508193170-EXBXLJUV8QNBGXG3DY1J/icon-encore-contextual-targeting-animated.gif</image:loc>
      <image:title>Case Studies - NatWest: Targeting mortgage intermediaries aligning NatWest as the smart lender.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1604508213779-2ZU6FMOZ1OSXKZVO1KJI/icon-encore-bespoke-whitelisting.png</image:loc>
      <image:title>Case Studies - NatWest: Targeting mortgage intermediaries aligning NatWest as the smart lender.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1600254533481-BAWBKJ58LUIA4ICNQHEP/A1-icon-encore-no-assumptions.gif</image:loc>
      <image:title>Case Studies - NatWest: Targeting mortgage intermediaries aligning NatWest as the smart lender. - CTR far exceeding our benchmarks.</image:title>
      <image:caption>The consented data strategy has performed extremely well delivering a CTR far exceeding our benchmarks for campaigns.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1600254635777-GTSHUG21YZBJPRTYIEVU/A1-icon-encore-no-assumptions.gif</image:loc>
      <image:title>Case Studies - NatWest: Targeting mortgage intermediaries aligning NatWest as the smart lender. - Engaged well with audience.</image:title>
      <image:caption>Bespoke key word segments were created for this campaign and these engaged well with the intermediary audience, generating great CTR’s.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1600254721152-DHU3BW9NX4GNX84IYP02/A1-icon-encore-no-assumptions.gif</image:loc>
      <image:title>Case Studies - NatWest: Targeting mortgage intermediaries aligning NatWest as the smart lender. - Best visual response on Finance sites.</image:title>
      <image:caption>This campaigns creative resonated best on finance related sites.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1604398267513-ABTEUPRJV75FFWVO77CX/img-about-team.jpg</image:loc>
      <image:title>Case Studies - NatWest: Targeting mortgage intermediaries aligning NatWest as the smart lender.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.encoredigitalmedia.net/case-studies/kpmg-digital-transformation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-11-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1604420959500-O67B04NA1C8YZ8AMRIHE/KPMG.png</image:loc>
      <image:title>Case Studies - KPMG: Reaching the UK financial community.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1600263954573-UGTTXLJBAP4RJMMGA2DI/arrow-scroll-down.gif</image:loc>
      <image:title>Case Studies - KPMG: Reaching the UK financial community.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1604658464262-UX8XXFEU2AJVMFGPDHIT/icon-encore-search-data-animated.gif</image:loc>
      <image:title>Case Studies - KPMG: Reaching the UK financial community.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1604658485699-G2Q11FJKKXMDBSB7FGF4/icon-encore-contextual-targeting-animated.gif</image:loc>
      <image:title>Case Studies - KPMG: Reaching the UK financial community.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1604658558767-6G0E7PAEJOVMWCQJ1CD7/icon-encore-geo-location-targeting-animated.gif</image:loc>
      <image:title>Case Studies - KPMG: Reaching the UK financial community.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1604401168836-IKHJHH6B3ZNIC99Y24XD/icon-encore-bespoke-whitelisting.png</image:loc>
      <image:title>Case Studies - KPMG: Reaching the UK financial community.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1604658598242-2NVEGJ523H2HY393DYNE/icon-encore-account-based-marketing-animated.gif</image:loc>
      <image:title>Case Studies - KPMG: Reaching the UK financial community.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1600254533481-BAWBKJ58LUIA4ICNQHEP/A1-icon-encore-no-assumptions.gif</image:loc>
      <image:title>Case Studies - KPMG: Reaching the UK financial community. - Delivered over 20,000 users.</image:title>
      <image:caption>We delivered over 20,000 users to the campaign across the nine month period; time spent on site.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1600254635777-GTSHUG21YZBJPRTYIEVU/A1-icon-encore-no-assumptions.gif</image:loc>
      <image:title>Case Studies - KPMG: Reaching the UK financial community. - 500 new business leads.</image:title>
      <image:caption>Time spent on site averaged 3 mins and 500 new business leads were generated.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1600254721152-DHU3BW9NX4GNX84IYP02/A1-icon-encore-no-assumptions.gif</image:loc>
      <image:title>Case Studies - KPMG: Reaching the UK financial community. - Success made this a recurring campaign.</image:title>
      <image:caption>The success of the Changing Futures activity means this has now become a recurring campaign in the KPMG marketing calendar.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1604398267513-ABTEUPRJV75FFWVO77CX/img-about-team.jpg</image:loc>
      <image:title>Case Studies - KPMG: Reaching the UK financial community.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.encoredigitalmedia.net/case-studies/blackrock-targeting-both-self-directed-and-professional-investors</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-11-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1604411623117-0N0C5KGLK5BADG3PBMZQ/blackrock-white.png</image:loc>
      <image:title>Case Studies - BlackRock: Targeting both self-directed and professional investors.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1600263954573-UGTTXLJBAP4RJMMGA2DI/arrow-scroll-down.gif</image:loc>
      <image:title>Case Studies - BlackRock: Targeting both self-directed and professional investors.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1604507982682-Y9Y3BKLOEUA623F2E2Z5/icon-encore-search-data-animated.gif</image:loc>
      <image:title>Case Studies - BlackRock: Targeting both self-directed and professional investors.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1604508013453-US7KM0DMH8C5BI80H8UU/icon-encore-contextual-targeting-animated.gif</image:loc>
      <image:title>Case Studies - BlackRock: Targeting both self-directed and professional investors.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1604508040716-R6ZL8BK1AEW2OQIUIVLK/icon-encore-geo-location-targeting-animated.gif</image:loc>
      <image:title>Case Studies - BlackRock: Targeting both self-directed and professional investors.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1600254533481-BAWBKJ58LUIA4ICNQHEP/A1-icon-encore-no-assumptions.gif</image:loc>
      <image:title>Case Studies - BlackRock: Targeting both self-directed and professional investors. - Above average CTR by 0.21%.</image:title>
      <image:caption>Above benchmark average Click-Through Rate.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1600254635777-GTSHUG21YZBJPRTYIEVU/A1-icon-encore-no-assumptions.gif</image:loc>
      <image:title>Case Studies - BlackRock: Targeting both self-directed and professional investors. - 2,331 views.</image:title>
      <image:caption>Target audience engaged with BlackRock content.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1600254721152-DHU3BW9NX4GNX84IYP02/A1-icon-encore-no-assumptions.gif</image:loc>
      <image:title>Case Studies - BlackRock: Targeting both self-directed and professional investors. - 3.33m impressions.</image:title>
      <image:caption>Impressions to self-directed investors and Wealth managers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1604398267513-ABTEUPRJV75FFWVO77CX/img-about-team.jpg</image:loc>
      <image:title>Case Studies - BlackRock: Targeting both self-directed and professional investors.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.encoredigitalmedia.net/case-studies/samsung-enterprise-driving-video-views-and-high-viewability</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-11-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1604410541582-NDELIL3F758W3YGXCV0P/Samsung.png</image:loc>
      <image:title>Case Studies - Samsung: Driving video views and high viewability.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1600263819370-OOZWUOLNJGW3W6BNCBNX/arrow-scroll-down.gif</image:loc>
      <image:title>Case Studies - Samsung: Driving video views and high viewability.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1604507163053-2SCDNOBOAVKYKARADQJ4/icon-encore-bespoke-whitelisting.png</image:loc>
      <image:title>Case Studies - Samsung: Driving video views and high viewability.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1604507252261-VWG922J4AGEXXR7RMX6G/icon-encore-consider-all-options-animated.gif</image:loc>
      <image:title>Case Studies - Samsung: Driving video views and high viewability.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1604507193051-KP3D1BO703NM78GZ4I3O/icon-encore-contextual-targeting-animated.gif</image:loc>
      <image:title>Case Studies - Samsung: Driving video views and high viewability.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1604507213128-CJF5ONVD8HMMLMIPGLU5/icon-encore-inread-animated.gif</image:loc>
      <image:title>Case Studies - Samsung: Driving video views and high viewability.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1600254533481-BAWBKJ58LUIA4ICNQHEP/A1-icon-encore-no-assumptions.gif</image:loc>
      <image:title>Case Studies - Samsung: Driving video views and high viewability. - 1,056 site visits.</image:title>
      <image:caption>This campaign resulted in 1,056 site visits with an average CPSV of £5.07.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1600254635777-GTSHUG21YZBJPRTYIEVU/A1-icon-encore-no-assumptions.gif</image:loc>
      <image:title>Case Studies - Samsung: Driving video views and high viewability. - CPV reduced by 50%.</image:title>
      <image:caption>We were able to reduce the Cost Per View by 50% over the course of a six week burst.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1604507283588-E0J2JVIOTX2AEGPH299S/icon-encore-no-assumptions-animated.gif</image:loc>
      <image:title>Case Studies - Samsung: Driving video views and high viewability. - 4.41x Return on Investment.</image:title>
      <image:caption>All this results in a 4.41x Return on Investment given a budget of £5,353.90.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1604331995341-T71C4VX07DREYHIL06CY/img-about-team.jpg</image:loc>
      <image:title>Case Studies - Samsung: Driving video views and high viewability.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.encoredigitalmedia.net/case-studies/ifs-using-a-b2b-specialist-to-yield-sales-leads</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/0073e0e5-61be-48d5-8ddb-e5999456ad61/MicrosoftTeams-image+%2817%29.png</image:loc>
      <image:title>Case Studies - IFS: Using a B2B specialist to yield sales leads.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1600263819370-OOZWUOLNJGW3W6BNCBNX/arrow-scroll-down.gif</image:loc>
      <image:title>Case Studies - IFS: Using a B2B specialist to yield sales leads.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1604506926702-D1DMPC05P6EAWE5B03TA/icon-encore-account-based-marketing-animated.gif</image:loc>
      <image:title>Case Studies - IFS: Using a B2B specialist to yield sales leads.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1604506958187-PW6XZ6IIPTSBCQH8E645/icon-encore-bespoke-whitelisting.png</image:loc>
      <image:title>Case Studies - IFS: Using a B2B specialist to yield sales leads.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1604507054822-PCB3WY8TV3KGG9TTD1ZW/icon-encore-follow-every-move-animated.gif</image:loc>
      <image:title>Case Studies - IFS: Using a B2B specialist to yield sales leads.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1604507072550-HTB2SS57C9BGHI7BRKAO/icon-encore-private-marketplace-deals.png</image:loc>
      <image:title>Case Studies - IFS: Using a B2B specialist to yield sales leads.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1600254533481-BAWBKJ58LUIA4ICNQHEP/A1-icon-encore-no-assumptions.gif</image:loc>
      <image:title>Case Studies - IFS: Using a B2B specialist to yield sales leads. - 45% of all clicks led to a conversion.</image:title>
      <image:caption>On 1st party data strategies.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1600254635777-GTSHUG21YZBJPRTYIEVU/A1-icon-encore-no-assumptions.gif</image:loc>
      <image:title>Case Studies - IFS: Using a B2B specialist to yield sales leads. - CTRs 2.6x the industry average.</image:title>
      <image:caption>Segments generated CTRs 2.6x the industry average.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1600254721152-DHU3BW9NX4GNX84IYP02/A1-icon-encore-no-assumptions.gif</image:loc>
      <image:title>Case Studies - IFS: Using a B2B specialist to yield sales leads. - 1 conversion every 846 impressions.</image:title>
      <image:caption>A conversion was generated every 846 impressions served.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1604331995341-T71C4VX07DREYHIL06CY/img-about-team.jpg</image:loc>
      <image:title>Case Studies - IFS: Using a B2B specialist to yield sales leads.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.encoredigitalmedia.net/case-studies/dhl-ecommerce-campaign</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-11-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1604333592995-OHRNMX6SIZROR7O3F3FM/DHL-logo.jpg</image:loc>
      <image:title>Case Studies - DHL: Ecommerce campaign.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1600263819370-OOZWUOLNJGW3W6BNCBNX/arrow-scroll-down.gif</image:loc>
      <image:title>Case Studies - DHL: Ecommerce campaign.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1604506808024-03RC3884LJQ0TDOY86OT/icon-encore-inread-animated.gif</image:loc>
      <image:title>Case Studies - DHL: Ecommerce campaign.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1604332399898-BJHDTF4YEISSCVVTQK7O/icon-encore-bespoke-whitelisting.png</image:loc>
      <image:title>Case Studies - DHL: Ecommerce campaign.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1604332368499-O639DLBG8B60JRDS2NV2/icon-encore-contextual-targeting-animated.gif</image:loc>
      <image:title>Case Studies - DHL: Ecommerce campaign.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1604332454989-MCIIH13SQMK6MXWZSV0P/icon-encore-geo-location-targeting-animated.gif</image:loc>
      <image:title>Case Studies - DHL: Ecommerce campaign.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1600254533481-BAWBKJ58LUIA4ICNQHEP/A1-icon-encore-no-assumptions.gif</image:loc>
      <image:title>Case Studies - DHL: Ecommerce campaign. - We delivered 20,000 users.</image:title>
      <image:caption>Encore’s strategy on mobile reported the highest CTR across all three geos, achieving over 0.20% against an industry average of 0.06%.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1600254635777-GTSHUG21YZBJPRTYIEVU/A1-icon-encore-no-assumptions.gif</image:loc>
      <image:title>Case Studies - DHL: Ecommerce campaign. - High quality level of click-throughs.</image:title>
      <image:caption>We also yielded a high quality of clicks seeing that 22.84% of clickers dwelled on the page for 30 seconds, and 17.58% had a total dwell time exceeding 60 seconds. The US was particularly strong in that regard redeeming numbers of 27.91% and 22.19% for 30s and 60s+ stays respectively.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1600254721152-DHU3BW9NX4GNX84IYP02/A1-icon-encore-no-assumptions.gif</image:loc>
      <image:title>Case Studies - DHL: Ecommerce campaign. - CTR of 0.16%.</image:title>
      <image:caption>Morning commuter hours saw the strongest performance with an average CTR of 0.16%. This is a trend we frequently see for B2B campaigns.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1604331995341-T71C4VX07DREYHIL06CY/img-about-team.jpg</image:loc>
      <image:title>Case Studies - DHL: Ecommerce campaign.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.encoredigitalmedia.net/case-studies/dit-utilising-dynamic-creative</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-11-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1604421266715-3L4HPBVJ9UKN95X0TZP4/dfit-logo-white.png</image:loc>
      <image:title>Case Studies - DIT: Utilising dynamic creative to promote British success and expertise.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1600263819370-OOZWUOLNJGW3W6BNCBNX/arrow-scroll-down.gif</image:loc>
      <image:title>Case Studies - DIT: Utilising dynamic creative to promote British success and expertise.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1604506533971-48JC47QWQXIFO4D8G1BH/icon-encore-bespoke-whitelisting.png</image:loc>
      <image:title>Case Studies - DIT: Utilising dynamic creative to promote British success and expertise.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1604506677782-E6JJ01BXRHVVFZ3SOCWF/icon-encore-consider-all-options-animated.gif</image:loc>
      <image:title>Case Studies - DIT: Utilising dynamic creative to promote British success and expertise.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1604506630125-WRGR0UG4C5RF8E5HC24Y/icon-encore-geo-location-targeting-animated.gif</image:loc>
      <image:title>Case Studies - DIT: Utilising dynamic creative to promote British success and expertise.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1600254533481-BAWBKJ58LUIA4ICNQHEP/A1-icon-encore-no-assumptions.gif</image:loc>
      <image:title>Case Studies - DIT: Utilising dynamic creative to promote British success and expertise. - Delivered highly targeted awareness.</image:title>
      <image:caption>The dynamic creative aligned with the audience targeting and digital media placement delivered highly targeted awareness and consistent site traffic to the campaign page.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1600254635777-GTSHUG21YZBJPRTYIEVU/A1-icon-encore-no-assumptions.gif</image:loc>
      <image:title>Case Studies - DIT: Utilising dynamic creative to promote British success and expertise. - Ad engagement 3x the average rate.</image:title>
      <image:caption>In addition, the digital media placement delivered ad engagement 3x the rate of average industry standard.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1600254721152-DHU3BW9NX4GNX84IYP02/A1-icon-encore-no-assumptions.gif</image:loc>
      <image:title>Case Studies - DIT: Utilising dynamic creative to promote British success and expertise. - Excellent results within a short time.</image:title>
      <image:caption>Having the dynamic creative in the mix allowed for highly relevant and timely message delivery leading to excellent results in a short space of time.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1604331995341-T71C4VX07DREYHIL06CY/img-about-team.jpg</image:loc>
      <image:title>Case Studies - DIT: Utilising dynamic creative to promote British success and expertise.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.encoredigitalmedia.net/case-studies/volvo-redirect-traffic-to-car-configuration</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-11-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1604407894314-5L0RO31JEA9NI5RO6GXL/volvo-white.png</image:loc>
      <image:title>Case Studies - Volvo: Redirect traffic to car configuration.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1600342445008-OP1XVYPJYBW0Z17SY24F/arrow-scroll-down.gif</image:loc>
      <image:title>Case Studies - Volvo: Redirect traffic to car configuration.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1604506143604-QS6H2IQYH6DYSX9UKW00/icon-encore-search-data-animated.gif</image:loc>
      <image:title>Case Studies - Volvo: Redirect traffic to car configuration.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1604506168414-D2SN3G8W1U66JFXM1X3W/icon-encore-contextual-targeting-animated.gif</image:loc>
      <image:title>Case Studies - Volvo: Redirect traffic to car configuration.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1604506185557-SC8HEE5FDQRP8GUW43QX/icon-encore-third-party-data-targeting-animated.gif</image:loc>
      <image:title>Case Studies - Volvo: Redirect traffic to car configuration.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1604506291664-9HBANB25HR1P55EN5K3P/icon-encore-inread-animated.gif</image:loc>
      <image:title>Case Studies - Volvo: Redirect traffic to car configuration.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1600254533481-BAWBKJ58LUIA4ICNQHEP/A1-icon-encore-no-assumptions.gif</image:loc>
      <image:title>Case Studies - Volvo: Redirect traffic to car configuration. - 3,849 new car configurations.</image:title>
      <image:caption>Completed 3,849 new car configurations on site. CPA: £7.70 vs. £8.00 target.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1600254635777-GTSHUG21YZBJPRTYIEVU/A1-icon-encore-no-assumptions.gif</image:loc>
      <image:title>Case Studies - Volvo: Redirect traffic to car configuration. - Generated £157,574.</image:title>
      <image:caption>Potential Revenue from New Car Sales*.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1600254721152-DHU3BW9NX4GNX84IYP02/A1-icon-encore-no-assumptions.gif</image:loc>
      <image:title>Case Studies - Volvo: Redirect traffic to car configuration. - 6.6x return on spend.</image:title>
      <image:caption>Return on ad spend**.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1604506350098-TR0A6YVSCEU4XXEGIQOU/icon-encore-no-assumptions-animated.gif</image:loc>
      <image:title>Case Studies - Volvo: Redirect traffic to car configuration. - 51% drop in weekly CPA.</image:title>
      <image:caption>Drop in weekly CPA from beginning to end of campaign.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1604321551436-TRGTJTXD1Z5DJ39IV9VH/img-about-team.jpg</image:loc>
      <image:title>Case Studies - Volvo: Redirect traffic to car configuration.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.encoredigitalmedia.net/case-studies/drive-awareness-around-the-new-corsa</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-11-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1604404737821-2WE22KTJGUEJRPKXJSG7/vauxhall-white.png</image:loc>
      <image:title>Case Studies - Vauxhall: Drive awareness around the new Corsa to Inmarket buyers.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1600342445008-OP1XVYPJYBW0Z17SY24F/arrow-scroll-down.gif</image:loc>
      <image:title>Case Studies - Vauxhall: Drive awareness around the new Corsa to Inmarket buyers.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1604505879442-QRQAF9EHLUP9UY9ITLCO/icon-encore-search-data-animated.gif</image:loc>
      <image:title>Case Studies - Vauxhall: Drive awareness around the new Corsa to Inmarket buyers.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1604505854876-MG3BF0MPVRLRPULW2Y25/icon-encore-search-data-animated.gif</image:loc>
      <image:title>Case Studies - Vauxhall: Drive awareness around the new Corsa to Inmarket buyers.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1604505818545-4NIJVYSU9X0QZNKIBFAY/icon-encore-contextual-targeting-animated.gif</image:loc>
      <image:title>Case Studies - Vauxhall: Drive awareness around the new Corsa to Inmarket buyers.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1604505925859-FDQ0EZB6528UNB9RCPZA/icon-encore-third-party-data-targeting-animated.gif</image:loc>
      <image:title>Case Studies - Vauxhall: Drive awareness around the new Corsa to Inmarket buyers.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1600254533481-BAWBKJ58LUIA4ICNQHEP/A1-icon-encore-no-assumptions.gif</image:loc>
      <image:title>Case Studies - Vauxhall: Drive awareness around the new Corsa to Inmarket buyers. - 974 unique site visitors.</image:title>
      <image:caption>These unique site visitors had more than 1 minute dwell time.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1600254635777-GTSHUG21YZBJPRTYIEVU/A1-icon-encore-no-assumptions.gif</image:loc>
      <image:title>Case Studies - Vauxhall: Drive awareness around the new Corsa to Inmarket buyers. - 7.9 minutes average dwell time.</image:title>
      <image:caption>Average dwell time on Corsa site pages.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1600254721152-DHU3BW9NX4GNX84IYP02/A1-icon-encore-no-assumptions.gif</image:loc>
      <image:title>Case Studies - Vauxhall: Drive awareness around the new Corsa to Inmarket buyers. - 3x average dwell time.</image:title>
      <image:caption>Industry average onsite dwell time of 2.5 minutes*. *Sophus3 Figures based on 50+ UK auto manufacturer site analytics data.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1604506385888-0NRQTD48GBJB327A2LF6/icon-encore-no-assumptions-animated.gif</image:loc>
      <image:title>Case Studies - Vauxhall: Drive awareness around the new Corsa to Inmarket buyers. - 67% viewability maintained.</image:title>
      <image:caption>Viewability maintained across all formats and devices.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1604321551436-TRGTJTXD1Z5DJ39IV9VH/img-about-team.jpg</image:loc>
      <image:title>Case Studies - Vauxhall: Drive awareness around the new Corsa to Inmarket buyers.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.encoredigitalmedia.net/case-studies/nissan-leaf-promoting-the-nissan-leaf</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-11-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1604320969906-A5VR7ZNWPN7OBIG17ZE3/nissan-logo-2020-white.png</image:loc>
      <image:title>Case Studies - Nissan Leaf: Promoting the Nissan Leaf.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1600342445008-OP1XVYPJYBW0Z17SY24F/arrow-scroll-down.gif</image:loc>
      <image:title>Case Studies - Nissan Leaf: Promoting the Nissan Leaf.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1604491104334-YK0D2BSMYYU8G9E31G63/icon-encore-bespoke-whitelisting.png</image:loc>
      <image:title>Case Studies - Nissan Leaf: Promoting the Nissan Leaf.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1604491042787-RQ4WGJ1B3NW4GSCP9YS4/icon-encore-search-data-animated.gif</image:loc>
      <image:title>Case Studies - Nissan Leaf: Promoting the Nissan Leaf.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1604491001421-TVCTJKGOCF2X2NSKTAU9/icon-encore-contextual-targeting-animated.gif</image:loc>
      <image:title>Case Studies - Nissan Leaf: Promoting the Nissan Leaf.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1604491150608-LZGSM5G410UN4I9VLW0R/icon-encore-geo-location-targeting-animated.gif</image:loc>
      <image:title>Case Studies - Nissan Leaf: Promoting the Nissan Leaf.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1600254533481-BAWBKJ58LUIA4ICNQHEP/A1-icon-encore-no-assumptions.gif</image:loc>
      <image:title>Case Studies - Nissan Leaf: Promoting the Nissan Leaf. - 5x more clicks.</image:title>
      <image:caption>Generated from Encore Custom Contextual strategies vs. other targeting strategies.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f0c301c93ea301f3c01c03d/1600254635777-GTSHUG21YZBJPRTYIEVU/A1-icon-encore-no-assumptions.gif</image:loc>
      <image:title>Case Studies - Nissan Leaf: Promoting the Nissan Leaf. - 50% more likely…</image:title>
      <image:caption>…for Encore Clickers to have a ‘Transporation Decision Maker Responsibility’ than the average user.</image:caption>
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      <image:title>Case Studies - Nissan Leaf: Promoting the Nissan Leaf. - 1.03% CTR</image:title>
      <image:caption>Against Billboard format.</image:caption>
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      <image:title>Case Studies - Nissan Leaf: Promoting the Nissan Leaf.</image:title>
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    <loc>https://www.encoredigitalmedia.net/case-studies/fiat-professional-driving-consideration-and-sales</loc>
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    <lastmod>2020-11-12</lastmod>
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      <image:title>Case Studies - Fiat Professional: Driving consideration and sales.</image:title>
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      <image:title>Case Studies - Fiat Professional: Driving consideration and sales.</image:title>
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      <image:title>Case Studies - Fiat Professional: Driving consideration and sales.</image:title>
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      <image:title>Case Studies - Fiat Professional: Driving consideration and sales.</image:title>
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      <image:title>Case Studies - Fiat Professional: Driving consideration and sales.</image:title>
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      <image:title>Case Studies - Fiat Professional: Driving consideration and sales.</image:title>
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      <image:title>Case Studies - Fiat Professional: Driving consideration and sales. - Click-Through Rate of 1.37%.</image:title>
      <image:caption>Reached a CTR of 1.37% without event targeting strategy.</image:caption>
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      <image:title>Case Studies - Fiat Professional: Driving consideration and sales. - Vehicle Show generated most leads.</image:title>
      <image:caption>Targeting content around the SMMT Consumer Vehicle Show generated more leads than any other strategy in the campaign.</image:caption>
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      <image:title>Case Studies - Fiat Professional: Driving consideration and sales. - Each acquisition only cost £74.</image:title>
      <image:caption>Overall Cost per acquisition of £74 against an ambitious target of £80.</image:caption>
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